?> What Does a Mouthful of Skittles Have to do with Selling?
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What Does a Mouthful of Skittles Have to do with Selling?

skittlesWell, I’m going to confess right off the bat. When I first tuned into the Executive Producer of Think Big Work Small, Stefan Lubinski’s presentation on Video Marketing at the Real Estate Cyber Convention, and for the first few minutes of his webcam-recorded lesson, he unabashedly chewed and smacked on a mouthful of Skittles, I thought, ‘What the hell is this guy doing?’ Actually, I believe I said it out loud, right at him, through my laptop, “What in the HELL are you doing?”

 I was part grossed out, part amused, part intrigued and then it hit me…he’s got me just where he wants me-continuing to watch, writing notes and shaking my head agreeably to every word he casually stumbled through from then on! It was a brilliant display of virtually, “walking one’s talk.”

Now, I can’t say that everyone who watched his presentation would have had my same response, but that was precisely his point about effectively using video-show your flaws, be yourself and act naturally, and you undoubtedly will connect with MORE of the people who WILL do business with you, with whom you will MOST enjoy doing business with.

However, one thing I believe Stefan did not touch upon that will make all of the difference in whether you actually implement video as a marketing tool in your business or not, is if you are comfortable in your own skin. You’ve got to like you, in order to confidently munch Skittles, sip Coke, toss your script out the window and still impart useful, interesting and valuable information in front of a camera.confession

Sometimes, you’ve got to share your own bloops and blunders…

My second confession is that I have made the exact mistake of recording, what Stefan referred to during the what-not-to-do portion of his presentation as, “newscaster-type” videos. Check it out! Victoria Del Frate on Sales Goals

Did I hit on the questions that one needs to consider when writing their Sales goals for the year? Yes. Did I share my true nature so that I could increase my odds of connecting with the “right” clients for me who could use my business plan? Nope. But, that’s ok, I can apply what I’ve learned and try, try again and so can YOU.

Here are some questions that can help you to uncover “the natural you” when sitting in front of your newly purchased or recently, dusted-off webcam, for the first time:

Think about the compliments that you have recently received from repeat customers, family and friends. What words do they use to describe you? What one word seems to be used most frequently?

Consider the vlogs or vmails that you have received. Who do you connect to? What is this person exhibiting that you are attracted to or identify with?

Next time you find yourself sitting across from a long-time client, try being more conscious in the moment. What is the dialogue like? How are you interacting with this person? What is engaging about this conversation to you?

What do you feel passionate about or have strong opinions about, in your industry?

So does video work? Well, I have to be honest here. I can’t say that I would have been just as compelled to write this blog if I had simply read Stefan Lubinski’s video marketing tips. Don’t get me wrong, the info was great and there was a lot more that he shared, that I’m sure you can glean from his website, that I’m more than happy to promote here, which increases his traffic and opportunities and sales…am I making my point?

I always did love Skittles. Stefan-big props to you dawg! Hmm, does a female, around-the-corner- from-forty, successful, Mortgage and Real Estate Business Coach, say such things? This one does!…Coming soon to a vlog near you.

February 27, 2009 by · Leave a Comment

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About Victoria

Victoria is Founder of I Can Coaching Company and I CAN Plan. She is a full-time Business Coach, working exclusively with Mortgage and Real Estate professionals, helping them to define and implement winning, business-growth strategies, systems, and habits.

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  1. Ned Carey says:

    I am just starting to use some videos. The point is well taken that you should be relaxed and be yourself. However I would not say that you made a mistake on your salkes goals video.

    I think it is important to know how the video is going to be used and what is the context. Your video was a fancy production and a more formal approach is not out of place. If you were giving those tips while sitting in your office using your screen camera it would have come across as to stiff and formal.

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