How to Read 50 Articles in an Hour
Our clients and referral partners expect us to stay current on the trends and news that may have an impact on their decision to do business with us.
Whether we like it or not, they are reading stuff in the papers, watching the news, or filling their heads with a constant stream of misinformation from the web.
It isn’t just smart for us to appear smart…. it is a vital part of survival in this highly competitive market.
So, how do you fit reading, researching, sharing, marketing, and networking into an already busy loan originating schedule?
Google Reader is as close to a magic bullet solution as you can get.
I probably spend an hour or so a day knocking out at least 50 articles about my mortgage niche, Internet marketing, real estate Web2.0, and anything else that might give me a competitive advantage in my market place.
I know when, where, and what my real estate partners are doing online. If there is topic that one of my clients is interested in, I can start providing valuable news to them within hours.
Google Reader can be used as a marketing or research tool, as well as your one centralized place to receive everything you need online.
Basic benefits of Google Reader:
- Google Reader organizes all of your RSS Feeds
- When you subscribe to a new blog article feed, you also capture all past posts
- You can read within the reader vs having to go to the actual sites
- GR has a social component through the “Share With Note” function and profile
- View by title, summary, or search for key words and phrases
- Export or Import other GR feed lists
- GR suggests related online sources
What is Google Reader and RSS?
Google Reader is an essential tool that centralizes all of your blog articles, news feeds, and updated online resources so that you can read, search, and share information more efficiently.
RSS ( Really Simple Syndication) is a technology that delivers updates from blogs or online places you subscribe to so that you don’t have to go out and actively search for new information.
Don’t forget to subscribe to the Top of Mind blog once you get set up with Google Reader.