Mortgage Blogging 101 – Questions and Answers
Questions and Answer from the Mortgage Blogging 101 webinar:
Q: I’ve heard video blogs are more effective?
Video is a great way to reach a lot of people, especially if you are trying to educate your readers about something. As long as the video and text is optimized for the search engines properly, you could probably expect to see better conversion results. Just pay close attention to the length and quality of the video, how it is titled, and the content surrounding the blog it is being hosted on.
There are pros and cons to video. My problem is that I do most of my typing late a night and I just don’t feel like getting in front of a camera most of the time. I do use videos that I find on Youtube as a way to enhance my content on the blog articles that I write.
Q: How do you know people will read what you write? There are so many blogs already – Active Rain for example.
Great question. First, you have to be marketing your blog to your people. Second, it has to be well written, organized, clean, and easy to read. Third, if your content is found before your competition’s posts, then the chances of your stuff getting read are much greater. Forth, content on the web seasons over time and builds perpetual equity in your personal brand and business. Timing is everything, and time is what it takes.
Q: How does Google work?
Google changes its algorithms all of the time, and for obvious reasons won’t let anyone know the details. However, Google’s Mission is to provide the most relevant and valuable search experience for its users. With that in mind, pay close attention to how you help Google recognize what your content is about and who it is written for. Descriptive titles, tags, links, keywords, and related keywords.
Q: What is the easiest way to get started?
Develop a pattern of regularly communicating with your database. Try sending a weekly email with a brief summary of the news that matters to your people. Get in the habit of writing quick and direct posts for the purpose of educating the clients and referral partners who are important to your business. Then, transfer that info to your own blog.
www.Mybloglog.com is a free service that will help syndicate all of your online activity throughout the web.
Q: Is it a good idea to write about personal stuff, such as sports teams, or should the content be kept to mortgage related items?
We write for our clients and try not to exclude anyone who may be offended by our personal interests of views. However, every market and audience is different. You will attract who you write for, so feel free to express yourself. My opinion – If you feel the need to write about personal interests on your blog, then create a separate personal interests blog. Just keep in mind, content on the web will be read by everyone.
Q: What are some of the negative aspects of blogging?
The fact that once you start, you are committed to keeping it up. Another negative thing about blogging is that you have to be transparent and actually know what you’re writing about. If you’re educating your clients about something, then you should spend the necessary time to learn about the topics first.
Q: How do you get the content on the web?
A blog platform is built to easily publish content to the web. Simply create a title, write, and hit publish.
Q: How do you get found on the web?
There are two main ways of getting found online –
Search Engine Optimization (SEO), which is basically the process of organizing the content within a site so that the search engines know how to properly index and present your information in the results pages. Page authority, link structure, tags, descriptions, keyword research, and a little black magic or luck help.
There is also Search Engine Marketing (SEM), which is involves social media, online social networking, content syndication, and participating in high traffic areas online for the purpose of developing links and click through traffic.
Q: Are we trying to drive people to our blog or our web site?
They are pretty much the same thing. A blog is just a web site that is designed to make it easier on the owner to publish to the web and optimize the content for maximum search engine results.
Q: How do you feel about pre-purchased content?
Well written articles that are delivered on a daily basis is great for current clients, referral partners, and to establish that deep base of content needed for first impressions. If you manually edit the content to make it more unique, then the search engines will recognize it.
Some people say that a blog should be 100% authentic personal reporting. However, every form of news media syndicates other people’s content in one way or another.
I believe that a consumer focused blog should be written to provide our clients with valuable information so that we ultimately get their business.
There are purists, blogging snobs, social media gurus, and real business people who all have very different opinions about this issue. Either way, if we’re not making money on a mortgage blog, then we should just consider it a hobby and find another one that is more fun and rewarding.
Basically, I support any product or service that will help me create a more efficient and effective blogging agenda.
Q: Is duplicate content bad?
Duplicate content is not recognized by the search engines, which means a copy and paste job on several sites won’t help your search engine marketing goals. Also, if you are stealing other people’s content without their permission, that is bad, mmmkay…
However, syndicating your own content across several platforms is a very effective way to attack a keyword campaign. Just be aware of your titles and links. Pick a blog that you want to be found first, and link back to it from all of your other content.
Q: How do you get people to sign up to receive your blog, and how do you know who has signed up?
I use Feedburner.com to track and organize my blog subscriptions. There are other plugins for this as well.
Q: How do you find the most accurate info to report?
Dan goes to the source. I just copy what Dan and other bloggers are saying. : )
Google Reader works for me. I’ll read 4 or 5 other perspectives from bloggers, news sites, and social networking chatter to find consistent patterns.
If you have other questions, please feel free to ask in the following comment section or email me – mark (at) myfhablog.com
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