WWTTD – "What Would The Thinker Do" to Meet Today's Mortgage Challenges
To quote a good friend, Mark Madsen, “I am not a guru – I just read a lot.” I love that line.
It is true – the mortgage industry has benefited from some great pioneers. These ‘”gurus” have brought much to the table as far as wisdom, experience, and know-how. I have studied under many of them and feel I am a better Orlando Mortgage Broker because of it. Their philosophies and mind-sets are the bed rock to a solid service business and these ethics are timeless in nature.
But guess what – some things aren’t timeless in nature and competing in today’s marketplace requires a departure from the differentiating methods of yesteryear.
The answer to this elusive desire is simple:
Educate – and do it online.
According to NARs own numbers, 80-percent of folks begin their hunt online; if you do not have an internet presence – and in a big way – how will the world know about the wisdom you have to offer? I venture to say that if you are a valuable part of our battered industry and are not giving of yourself online to properly inform buyers and sellers, you are doing our industry a grave injustice.
When information YELLS, and wisdom whispers, how can folks make well-informed decisions? It makes it harder, does it not? I hear many mortgage brokers complain that people looking for mortgages online are only interested in rate. While low mortgage rates are important, as you know already, they are only a small part of a complex machine that produces the lowest cost of borrowing money over time. Well when all the noise tells people rate is the only thing that matters, how are they going to know any different if you don’t explain it to them?
The hard truth is that people hunting online are not only interested in rate… not anymore. They want trusted advice and value. Those leading with a giving hand like Fred Chamberlin, Brian Brady, Scott Swinford, and many others have figured that out. When you blog online with relevant, timely and well-articulated sound content; you are giving to those sitting behind their monitor looking for real help. We are in an advice-business and people want to know, above all else, that they are dealing with someone possessing honor and integrity and with more in mind than a commission check.
Share with those who need what you have with no expectation for gain – you will never go hungry.