Video: Just Do It!
Statistics show that Americans will spend 4 hours watching television, 3 hours listening to the radio and 14 minutes reading magazines. Hmmm and you were wondering why you were getting such a low open rate on your emails to your database? Facts are facts and here’s another one for you…
The Online Publishers Association published a report on consumer behavior and video advertising. They stated that out of 80% of viewers who watched an online video ad, over half took some type of action.
And then, of course, there’s the YouTube phenomenon, which I know you don’t need me quoting statistics for you to trust, that YouTube proves, video is the way to go!!
But gosh, where does a Mortgage Professional begin? How does one dip their toe into the icy cold water, so to speak, when it comes to implementing video into one’s marketing strategies?
No doubt about it, the majority of folks like to watch, rather than read! Plus, video can save you thousands of marketing dollars and can have a much farther outreach than any postcard mailing or email blast can ever have!
The fun comes in when one starts to consider the endless creative avenues a Mortgage Professional can travel down when using video as a marketing medium.
Here are just a few ideas from video-leveraging-newbies, using varying levels of video technology to reach out to their target audiences:
Remind your past customers why they did business with you in the first place and why they should refer their friends and family to you now. Sharing how you’ve been able to help your clients in the current market shows you’re still in it to win it, that you’re a reputable, knowledgeable advisor and that you’re still doing what’s right for your borrowers. My client, Jimmy Sgambelluri out of Newport News, VA uses a simple, but direct approach, no fluff, just a webcam perched on his laptop and his “tell it like it is” demeanor…
Meet-n-Greet Wow Factor
Pre-record a quick vid to further solidify your newly formed relationship with your borrowers. After your initial phone conversation, send them a greeting that shows who you are, be transparent, be YOU! Here’s just one example from a client of mine, Joe Gonzalez out of Allentown, PA. He’s using Think Big Work Small’s platform to create a few special effects…
Train to Gain Leads
Take a topic that you know your target audience struggles with, needs assistance on, needs to know for their own good, etc., and put a short training video together to pique interest and spur further inquiries. Here’s one of a series of ten training vids that I developed with the help of a professional, (Brandon Hamilton), green screen, hot lights, the works…
Whichever what you slice it, video advertising, vlogging & vmailing is the marketing wave to catch. There is absolutely no need to take a “Jaws” size wave right out of the gates. C’mon, it’s not like every Mortgage Pro out there is “hanging ten.” It’s like everything else, only a few, only the brave, only the adventurous will take the plunge and those are the few that will continue to grow their business, that everbody else will dub, “lucky.” So, in the words of Clint Eastwood, “You’ve got to ask yourself one question: ‘Do I feel lucky?’ Well, do ya punk?”