New Podcast by Tim Davis!
I just started a new free podcast for Today’s Loan Originator called The Originators Guide. Here is today’s episode and notes. Enjoy and go make a sale!
Setting proper expectations in today’s market
- You have to accept the current market
- It is what it is. Stop living in the past.
- Some will some won’t so what
- You have to be knowlegable about the current market, this builds your confidence
- This requires study from trusted sources
- You have to communicate clearly, politely, and with authority
- I like phone communication followed up with a written documents, then seared in with video
- Do Not talk industry language with clients. They will nod but they do not understand!
- Remember facts tell but stories sell. Use stories to illustrate your point!
- You MUST get EVERYONE’S buy in. the agents, the buyers and the sellers!
- Make sure you UNDERPROMISE and OVERDELIVER!
- This is no time for short rate locks to gain an extra 25
- Watch your good faith estimates!
- When you know that issues can come up build that into the time!
- You have to establish a frequent communication system
- You better be calling them long before they call you!