?> Another Web 2.0 Strategy: Tweet Grid
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Another Web 2.0 Strategy: Tweet Grid

How powerful would it be if as a mortgage professional, you could tell when someone looking to refinance their home was unsatisfied with their current mortgage broker? Or if another person is questioning something about the rate they got from the broker they are currently with? Or what if you could tell when someone was interested in buying a home in your city? All of this type of information is invaluable to any mortgage professional. These are hot hot hot leads, people that need your help right now! Well these same people are putting this information right out there on the internet for anyone to see; you just have to know where to look.

I will be the first to admit; at first I thought Twitter was stupid. In fact, I am still not 100% sold on it. I have found ways to make it work for me for my business, but why hundreds of thousands of regular people use it every day to announce to the world what they are doing at that particular moment in time really does not make sense to me. That being said, if people want to tell the world they need the service I provide and I know how to find them telling the world that, then that is a positive thing for my business. So without much further adieu; I introduce to you Tweet Grid.

There are multiple social search engines designed to search your various social networking sites that can in some form or another yield similar results as Tweet Grid. However, Tweet Grid does not function like a normal search engine, other than the fact that you don’t need to setup any kind of an account to use it and it is free. It is (as the name suggests) a grid where you can type in multiple search phrases and the results are fed in to the grid in real time. In other words, you don’t search for one thing, see your results, and then search for another thing (refreshing the page), see your results, and so on. With Tweet Grid you can have up to 9 searches happening simultaneously and in real time. So as someone tweets (I really hate saying that word, and hate typing it worse) the question “am I being taken by my broker?“, you can be one of the very first people to see it. Take a look at the grid image below. Ahh, who am I kidding? The image is way too small to see all of the text. Click on the image to see it full size. I have blurred out the screen names of the twits (users of Twitter?) to protect the innocent; but you can see what they are typing that match my search criteria.

tweetgrid

You can see above that at the time I was writing this blog post, there was:

  1. Someone thinking about buying another house as a rental – maybe they need financing.
  2. 3 people are house hunting in my home town of Atlanta – maybe they need financing as well.
  3. 11 days before the scheduled closing someone is getting some bad vibes from their mortgage company – maybe they could use a second opinion, you may not win the business this time since it is so close to closing, but you could use this opportunity to earn their trust, then maybe add them to your marketing campaign and be there to earn their business next time.
  4. someone who thinks they are being taken by their broker because they were quoted a .5 higher interest rate because of the county they live in – come in with an honest quote and educate this prospect and I bet the business is yours.

And all of these examples are just from right now as I type this blog. I may not be a big fan of the concept of Twitter; but as a business owner I know that if people want to talk about needing my services then I certainly need to listen.

July 9, 2009 by · Leave a Comment

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About David

David Orsini is Chief Operating Officer of Top of Mind Networks and oversees the fulfillment and product development divisions of the company. David specializes in building systems that help mortgage professionals maximize their relationships with their client base without having to lift a finger.

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  1. Mark Green says:

    David, great article. I am not 100% sold on Twitter’s long term value either, but what I realized is that it’s not important what I think of Twitter… but rather what other people think of it. Hey, I don’t like country music but I’d gladly do a mortgage for someone who does. Same goes w/ Twitter.

    Technology is evolving so quickly in the Web 2.0 world I can barely keep up.

    Best article from you all year. Nice work.

  2. Tim Davis says:

    David

    This is a fantastic article. the problem is that most people get “caught up with the number of followers” they have. I say use it if you will make it a consistent part of your plan. Love the grid!

  3. Doug Adamczyk says:

    There is tons of value in this article! Glad that you shared. Just wish you would have shared it privately instead of this way. The good news is that so many people will look but few will implement! Thanks for sharing.

    Mark, I too keep watching and thinking about Twitter. Not sold on it either, but am finding interesting nuggets from it…just like this article.

  4. Bob Rutledge says:

    Almost didn’t read this article, glad I did. I was so not into Twitter, saw no real need, I thought it was more of a vanity thing then anything else. This is one of those items that you throw into your mix, especially if you are looking for that next mortgage deal. Thanks for sharing, I may not fully utilize Twitter but I am now going to become a Twit.

  5. Joshua Bucio says:

    Great article. Great ways to show how originators can find prospects or even real clients right away!

    Like you said before, even if that prospect is close to closing, educate them with honesty and you will earn their trust for future business. Most first time home buyers will either refinance or buy another home in the future. Families grow!

  6. David Orsini says:

    Thanks for the positive feedback everyone. This is a strategy I use almost on a daily basis, so this was a pretty easy article to write.

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