Real Estate is Local, So Is Google
I was reading this article on Duct Tape Marketing this morning and got to thinking how realtors and mortgage professionals could put this strategy to use for them. This article describes how local business owners can use the Google Local Business Center to add their business to a directory within Google.
I am sure you have all seen search results from Google that look like this image, where they list out certain businesses that match your criteria and show them on a Google Map. This directory is how that comes to be. So the old saying goes, “Real Estate Is Local”, so why not use the tools Google is giving us to make our business more easily found by local people who are searching for it?
And if anyone is utilizing Google AdWords you can now link these to your Google Local Business Profile and have your physical address show up in the Ad based on the address of the person doing the searching. Check out Local Extensions for more information.
Based on your profile, Google will also show you some cool analytics. Within the dashboard you can view how many people clicked on your profile, what keywords they searched for to get them there, and you can even see their physical location if they searched for driving directions.
This profile also allows you to add more than just your company name, phone, and address. This is also another great spot where you can add a back-link to your website or blog and embed some additional keywords. I have not attempted to measure the SEO benefits of this, but I can assure you it will not hurt. All things considered, this is just one more tool you can use to help people find you. It takes about 5 minutes to setup and you are done. Other than checking your analytics from time to time you really never have to touch it again.