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Getting Personal on Facebook

Take the old adage “people buy from whom they trust”.  That simply isn’t true.  People buy from whom they LIKE. 

Has anyone ever told you that they “only use Facebook for business”?  I respect that – different strokes for different folks, right?  But I’m of the opinion that Facebook is a great way to connect on a deeper level with clients, prospects and referral sources.  I prefer I showing my true colors on Facebook, not just to friends and family, but to my business contacts as well.

Think about it, if you and I are friends on Facebook and I’m exclusively updating my status on how geeked I am about Top of Mind, you’re going to get bored with me pretty quickly.  Instead, I like talking about things most of my clients don’t necessarily know about me.  I love The Big Lebowski.  I love my family.  I live for football season.  Inevitably, I end up engaging in conversations with my clients and prospects on Facebook that allows us to get to know each other better.  Maybe even like each other a little better.  Isn’t that the point?

So if you’ve been hesitant to embrace Facebook because you prefer keeping business and pleasure seperate, I’d encourage you to take a step out of your comfort zone and give it a try.  You might get a deal or two out of it, you might not – this really isn’t the point of Facebook.  One thing I can guarantee:  you’ll greatly improve your “Top of Mind Awareness” with your clients.

Disclaimer:  If you’re big into streaking like Will Farrell, maybe this is just a tiny bit too much “showing your true colors”?

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September 11, 2009 by · Leave a Comment

About Mark

Mark is President of Top of Mind Networks, specializing in turn-key CRM solutions for mortgage professionals.

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