?> Perserverance!
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mainboxDefinition: Persisting in or remaining constant to a purpose, idea, or task IN SPITE of difficulties or obstacles.

Do you have what it takes to succeed? Are you going to thrive and survive or just get by in 2010? Or would you rather wait until 2010 to figure it out? There are only three months remaining before 2010 arrives - you need to prepare for it now!

In order to persevere, you are going to have to work at it. It does not come by happenstance.  You will need to be disciplined and remain focused on what you are doing as well as what is happening around you. 

There are many changes taking place in the mortgage industry and many people crying the end of the business!  You can easily put your head in the sand and hope for the best, or you can work ON your business.  Here are some simple things to do today to guarantee a successful start to 2010:

DAILY – Make one hour of prospecting calls.

WEEKLY – Visit Realtors offices and other referral partners.  You may be surprised to hear this, but very few loan officers are doing this right now.  Real Estate offices have become Loan Officer ghost towns.

WEEKLY – Participate in Networking events.  The key word here is ‘participate’ – that requires a little more effort than just showing up!

WEEKLY – Follow up with the contacts from your networking events.

MONTHLY – Hold seminars – this may include first time homebuyer seminar or lunch-and-learn at Real Estate offices.

None of these activities requires a lot of time.  It simply requires some discipline to get out of your chair and work ON your business.  By having a plan now, and implementing it, you can ensure your success going into 2010.  A little perseverance will overcome many of your perceived difficulties that you are seeing today.

Finally, stay connected to your industry!  Are you a NAMB member?  Are you participating in the various petitions going around?  Are you reaching out to your elected officials?  There is a State of the Union call on Thursday.  Be a part of it.

If you stay the same and do what you are doing today, then 2010 will be no different than 2009.

Commit to change yourself and you will see changes!

Commit to persevere and you will succeed! If you commit to a plan, your success is guaranteed!  It is as simple as that.

September 30, 2009 by · Leave a Comment

About Doug

Doug is a mortgage professional with over 14 years of experience in the industry. In 2005, Doug founded Jacob Dean Mortgage, Inc. and sold the company in 2008. He is still actively involved in Jacob Dean Mortgage as the Vice President of Operations focusing on compliance, licensing, and legal matters. Doug's other passions include flying and aviation. Doug is married to Michele and has two boys, Jacob and Dean, hence the name of the company!


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  1. David Orsini says:

    Great advice Doug. No clue who said it, but I have heard the quote “the definition of insanity is doing the same thing over and over again and expecting different results”. Being able to adapt in this industry will be the key to everyone’s survival in this business come 2010; and committing to a plan of action is crucial.

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