Revisiting Gary Keller's 33 Touch Strategy
I wrote an article over the weekend at my favorite real estate blog: Bloodhound Blog. In Gary Keller’s masterpiece, The Millionaire Real Estate Agent, he recommends a “33 Touch” per year frequency for database follow-up.
Back in 2004, when the book was published, the idea of 33 quality touches seemed aggressive to me. But with the advent of social media, it’s become a very achievable goal. I’d be flattered if you’d head over to BHB and read my article, and browse around their site a little while you’re at it. I guarantee you, the deeper you dig into Bloodhound Blog, the more you’ll laugh & learn.
By the way, I always thought it was funny how Keller named his book The Millionaire Real Estate Agent but prefaced the book title with: “It’s Not About the Money…”. When people say “it’s not about the money”, rest assured… it’s all about the money!