Distractions and Shiny Objects – What's Your Vice?
Hi, My name is Mark, and I’m a dysfunctional blogger….
Well, not all of the time, but there are days that I’ll spend 8 hours looking at a computer with nothing to show for it.
Sure, lots of emails and phone calls get addressed asap, todo lists are cleaned up, back links to my new blog posts are spread throughout social network and blog comment land, and I’ll skim 25,000 words in a day on relevant news and education that pertains to my various business niches….
However, sometimes I fail to accomplish the single most important task that drives my business – Producing Content.
Since, I’ve already clearly defined my purpose on the web, there really is no excuse for any distractions.
I bumped all over the place when I was in my social media discovery phase, but now I know what I know, what I don’t know, where to turn for the answers, and more specifically, what questions to ask.
Yet, unless I guard the time that I spend in all of my online and other business related activities, I’ll find myself exhausted at the end of a busy day without having something of true substance out there working for me in the search engines and actually building perpetual equity in my online presence.
So, while I was doing a little research today on building a content calendar for the new Top of Mind Mortgage Marketing Show that Mark Green and I are launching shortly, I ran across this encouraging video from Darren Rowse on ProBlogger:
Whether you’re a full-time blogger, originator, direct mail marketer or radio host, it is essential to spend your time and energy doing what you do.
For example, as a blogger / Social Media Marketing guy, I need to produce valuable content on a consistent basis that drives targeted traffic, as well as increases the equity in my web properties.
Here is a quick outline of how I manage my daily social media flow:
- Google Reader: Find out what’s happening, drill down specific research
- Posterous: Organize research in tabs and different targeted blogs
- Hootsuite: Share stuff through various twitter accts w/ links back to posterous
- WordPress: Write / Comment
- Facebook / Twitter: Promote
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