?> Back to the Drawing Board
Top of Mind Networks

Back to the Drawing Board

Surefire 2 dot 0 LogoThere will be no Surefire 2.0 Webinar today, unfortunately.  We launched the Early Adopter Version of our new Surefire 2.0 Contact Management System last week – and we got a lot of extremely valuable feedback from those of you who took the time to take it for a test drive.

Here’s what we heard from our Early Adopters:

1)  You have a need… for speed.

And we don’t blame you a bit.  This is all “tech speak” which I don’t excel at, but in a nutshell, we went from “server side” code to “client side” code two different times over the year-plus development project.  As it turns out, we’ve decided that the User Interface itself is too “heavy” – meaning, it’s too bogged down with java and user controls that our clients may or may not ever use.  We’re making some changes to our code that will drastically reduce page refresh times – it is our utmost priority.

2)  Many of you preferred our old User Interface (UI).

No problem.  As a matter of fact, the old UI loads a heck of a lot faster too.  Our development team has immediately begun reworking the Nav Bar, Tabbing Schemes, etc.

Where do we go from here?:

Unfortunately, these reworks are not trivial.  But rather than waste our time – and yours – on a solution that we all are not 100% thrilled with, we’ve decided to:

1)  Staff up.  We have more than doubled our development resources over the past six months, and we made another critical hire last week.  Nobody is more motivated to get this killer solution in your hands than I am, and we’re putting our money where our mouths are.

2)  Provide granular progress reports every two days on the Top of Mind Blog.  I’ve covered the main objectives above, and you’re probably wondering what our new estimated launch date is going to be.  I promised Shey I wouldn’t throw a date out there until tomorrow.  But for those of you who are highly motivated to get your hands on SF 2.0 – please know, we’re just as motivated.  It’s been an around the clock effort around here and our resolve has only grown stronger with these setbacks.  When you check back here tomorrow for our estimated relaunch date, I think you’ll all be pleasantly surprised.  We’re not that far away from being where we need to be.

But it’s not all bad news on the development front.  Here’s some good news:  We are absolutely, positively going live with our new Mortgage Website Platform within the next 24 to 48 hours.  We’re calling it The Lenderama Project because the industry’s Original Mortgage Blogis going to serve as the mother ship for every site we build.  I’d like to congratulate my friend Mark Madsen – and his motley mortgage blogging crew – for doing such a bang-up job on the custom creation of over 80 new pages of content.  All 80+ pages are extremely well written and will be provided free of charge to our Surefire clients.  If you’d like to get yourself into our Queue for your own Lenderama site, please visit this website and fill out the form.  I’m going to ask Mark Madsen to post an introductory article on the Top of Mind Blog this week to give everyone the scoop on what makes our new website platform special.  We’ll also be conducting regular webinars to teach each of you how to use your new Lenderama site.

In closing, I want to thank each of you for your enthusiasm, your great feedback, your business and your patience as we try to release this killer technology.  I promise, it’s going to be worth the wait.

April 19, 2010 by · Leave a Comment

About Mark

Mark is President of Top of Mind Networks, specializing in turn-key CRM solutions for mortgage professionals.

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