Welcome to the New World of Reputation Management. Meet Carolyn Capalbo, Realtor.
Those of you who have seen me speak over the past couple years know how passionate I’ve become about becoming “Googleable”. Here’s a classic, and not as rare as you might think, case of one Realtor’s battle against Page 1 of Google.
Carolyn Capalbo is a Realtor in Northern Virginia. Unfortunately, she shares the same name as Elliot Spitzer’s call girl’s mom. This unfortunate coincidence is causing Carolyn to have difficult and tiresome initial conversations with potential clients.
Our good friend Mark Madsen wrote an article on Wanna Network explaining what’s happened and every single little blog article is going to help Carolyn gain her online reputation back. Search engine optimization is a team sport… so if you are game for some good karma, you might just write an article of your own. I’m sure Carolyn Capalbo would appreciate it!
By the way, this entire effort took me less than 15 minutes from start to finish. So if you’re still intimidated by blogging, it just goes to show that it gets a lot easier over time. Get in the game!