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The Lones Group Is Suing Someone Over A Zebra

Updated 3/9/2011:  Daniel Rothamel takes the high road for the sake of his family: 


My original article minus a few minor revisions follows:

Meet the new press – you.  Earlier this month, we witnessed the impact of social media in toppling a dictator in Egypt.  The story I’m sharing this morning certainly pales in terms of scope – but is no less powerful an example social media’s role in bringing people together in the pursuit of justice.

You don’t really need me to rehash the controversy on our blog.  There are much better articles summing things up elsewhere:

1)  The Lones Group Lawsuit Summary Page on WannaNetwork.com

2)  Inman News Original Article of The Lones Group Lawsuit

3)  Jay Thompson’s Coverage and Opinion On the Lawsuit

I am inclined to share my personal take on the issue:

There used to be a saying in the advertising/PR business – “There’s no such thing as negative press.  If people are talking about you, it’s a good thing”.  Well I’m not so sure that’s true anymore.  Case in point, the article I shared above written by Jay Thompson had already risen in Google’s Search Rankings to the #5 position – after only one day.  (Author’s note 3/9/11:  Mr. Thompson has since “de-indexed” his blog article on the Lones Group vs. Rothamel suit, meaning that it will no longer rank prominently on Google).  If you’re a prospect checking out The Lones Group with the idea of working with them – this firestorm of a story might give you some pause.  I can’t imagine people are going to read all these blog articles and twitter posts and rush over to spend money with Ms. Lones.  That’s for sure.

Our civil legal system is inherently flawed.  In our society, someone with enough money and/or malevolence toward another can practically ruin them emotionally and/or financially.  This is because we don’t have a “loser pays” system.  I wonder if Ms. Lones would have filed her lawsuit if she’d be on the hook for Mr. Rothamel’s legal fees once the verdict came in?  I wonder what would happen if Mr. Rothamel also could be compensated for all the lost sleep, stress and wasted hours Ms. Lones suit will inevitably cause him.  Tort reform is absolutely a critical issue that must be addressed in this country.

I believe we all want to make a positive difference in others’ lives – and having a blog is an affordable and powerful way to help others.  That being said, before you start blogging and jump to someone’s rescue, I do have one piece of advice – do your homework first.  Never take someone’s word for who is right and who is wrong.  A few years ago, I made this mistake and published an article I ended up pulling down off the site.  Also, I recommend making your point tactfully rather than losing your cool with your prose.  Sometimes, we say things in anger that we later regret.  Certainly, we husbands know full well how amazing a memory our wives have when it comes to this – but Google’s memory is FOREVER!!!!  And Google knows more people than our wives too!!!

In closing, I wanted to loop back to the statement I made to open this article.  One hundred years ago, the press played a critical role in protecting us from injustice and exposing abuse in society.  Unfortunately, it seems that the American public sees more value in learning who got popped last night at the liquor store than we care about real issues… like tort reform!!!  Our media is slanted - either left or right.  But the power of the pen lives on in the form of blogging and social media.  We are living in very exciting times – where each one of us can really make a difference.  One regular guy at Google started a revolution that will reshape the future of a great nation.  One of my closest friends brought The Lones Group vs. Daniel Rothamel to my attention through his blog and together we’re making a difference too.  (Author’s note 3/9/11:  the firestorm that resulted in the blogosphere has been labeled as “cyber-bullying” by some.  I respectfully disagree.  In this article, and in many others I’ve read, the core message was… and still is… inspired by coming to the defense and support of a good man.  It also illustrates how flawed our justice system is – and how it can be leveraged to choke out the little people…as in… me and you.  I’m extremely inspired by the way Mr. Rothamel handled the situation.  On the other hand, I’m angry because I don’t think justice is being served.  And that’s the rub.) 

If you don’t yet have a blog, I hope this article helps convince you to start one.  If you are a Top of Mind Networks “Surefire System” client, you even get your blog built, hosted and maintained for you free of charge.  All you have to do is fill out the Lenderama Website Set Up Form and we’ll run with the ball.  It’s rewarding… and dare I say it… even a little bit fun!  Thanks for reading – and for sharing this story with others.  We need to take care of the good guys out there.

February 27, 2011 by · Leave a Comment

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Mark is President of Top of Mind Networks, specializing in turn-key CRM solutions for mortgage professionals.

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