Top of Mind Networks

Is The "Government Option" Killing the Mortgage Industry?

September 17, 2009 by · 3 Comments

Like most of you, I don’t care much for too much government in my life.† I deplore bribes like home buyer credits because we’re mortgaging our children’s future.† Understanding the nefarious effects of government participation in private markets, however, is difficult for most of us.† The sad reality is that our society has been marching […]

The Mortgage Interest Deduction Hustle

June 17, 2009 by · Leave a Comment

Y’all know the mortgage interest deduction hustle, right? LOAN HACK:† Mr. Jones, your $1,500 payment only feels like $1,000 because you get to write the mortgage interest paid off of your income.” JONES:† Your sure about that? LOAN HACK: Ab-sa-tively.† ‘Course, my boss tells me that I’m required to refer you to your tax advisor […]

Help Me Scalp Ken Cook

June 13, 2009 by · Leave a Comment

Ken Cook owns a mortgage company in Atlanta called Novation Mortgage.† I’ve known him as a contributor on Active Rain and spoken on the telephone to him.† Ken and I have referred business back and forth to each other because we both have access to private money trust deed investors. Anyway, Ken is working on […]

Use Audio Interviews To Market To REALTORs

June 10, 2009 by · Leave a Comment

I talked about how to use the principles of the Millionaire Real Estate Agent, when soliciting business from REALTOR partners, over on the Mortgage Cicerone.†† I suggested that originators implement a 33-touch program for REALTOR partners so that you stay in front of them.† The Top of Mind Surefire system does an excellent job of […]

Transparent Brokerage Fees Are An Elephant Slayer

June 7, 2009 by · Leave a Comment

Transparency in mortgage brokerage is a concept that is well underway.† Mortgage brokers have always been required to disclose both borrower-paid and lender-paid compensation, on the good-faith-estimate and HUD-1 settlement statement, but rarely used disclosure as a selling feature to customers.† Regulators are going to require a negotiated flat-fee agreement and wholesale lenders are proactively […]

What Can The NAMB (National Association of Mortgage Brokers) Value Proposition Be?

May 7, 2009 by · 2 Comments

Mortgage brokers are taking a lot of hits since August 2, 2007 (the day the mortgage died).† Former BloodhoundBlog contributor, Morgan Brown, predicted the death of the wholesale lending channel a few months after that, on Blown Mortgage: If you donít see the change, it is because you are blinded by both the slow, silent […]

Outline For Webinar: and

March 6, 2009 by · Leave a Comment

Good Morning Minders!† Today’s webinar will be an extension of what we covered in the Facebook webinar; how to use social media platforms to meet lots of potential customers.† Please ask your questions, during today’s webinar, as a comment below. Here’s what we’ll try to cover today: REVIEW:† Five Pillars of Social Media Setting […]