Top of Mind Networks

Building an Email Marketing List

December 14, 2009 by · Leave a Comment

Image by http://www.prestonlee.com/archives/67 via CrunchBase As old school as it might sound, there are few things more important to an Internet marketer than a good email list. Email is still a powerful way into consumers’ wallets. What makes email marketing so important and how do you build the list? The Importance of Email Marketing The […]

5 Quick Tips to Getting Your Blog to Produce

December 2, 2009 by · Leave a Comment

Image via Wikipedia Blogs are great things. They make publishing our thoughts and services nearly free. Google loves them and all their fresh content. But, there are millions of them. How do you make yours draw attention and produce results? 1. Have a Plan – This is the achilles heel of most bloggers. They have […]

10 Voicemail Strategies that Get Sales Calls Returned

November 23, 2009 by · Leave a Comment

Image by Kim / Apps via Flickr What do 90% of your daily sales calls turn into? Voicemails. However, if I were to peek into your sales training routine I am guessing I would see a lot of weight being placed on perfecting conversations with customers face-to-face or on the phone. If you want to […]

Is Your Voice on the Phone Killing Your Sales?

November 9, 2009 by · Leave a Comment

Image via Wikipedia More and more our debt settlement and mortgage sales are dependent upon our performance on the telephone. That means that your voice and tone are critical to closing the deal. Is it helping or hurting you? Let’s run through a simple checklist. Tone Let’s start with your tone. What are you conveying […]

Would You Ever Direct Mail Internet Leads?

October 26, 2009 by · Leave a Comment

Image via Wikipedia Any Internet lead provider will tell you calling immediately is important. However, if you go beyond running your marketing one lead at a time and look at the bigger picture you can find other opportunities. Internet leads have long been the pariah of marketing. Meanwhile, consumers continue to make the Web more […]

Dust Off the Old Prospects and Clients for Results

October 19, 2009 by · Leave a Comment

Image by TheTruthAbout… via Flickr One of the biggest killers of mortgage deal opportunity is our own “gut.” We think the next phone call, email, or lead is going to be the one. We think new is better and old is lost. However, the statistical reality continues to prove our “gut” wrong. This is why […]

Are You Blogging Right? 5 Tips From the Pros

August 25, 2009 by · Leave a Comment

Image by Randy Stewart via Flickr Obviously all of the contributors on Top of Mind are bloggers. And I am guessing that a fair number of the readers are bloggers too. I don’t know about you, but I often wonder if I am doing it right. So, I took a little time last night to […]

Building Trust by Answering Questions

July 27, 2009 by · Leave a Comment

Image via Wikipedia Few things build trust better than being helpful and knowledgeable. Answering questions can be the trick to building a strong trust-based selling opportunity. I think social networking and websites are beginning to get the power of questions to proceed sales-LinkedIn, Yahoo!, and several others are debuting question and answer formats. Capture Consumers […]

4 Simple Steps to Bring Old Leads Back to Life

July 8, 2009 by · Leave a Comment

Image via Wikipedia If you are like most sales people you get a little surge of adrenaline, your heart rate increases, and a bead of sweat forms on your forehead when a fresh new sales lead pops into your queue. It’s natural-anticipation of an easy deal becomes top of mind. Unfortunately, the statistics would tell […]