Top of Mind Networks

How to Blow Up Your Phones Today Using Surefire

August 11, 2011 by · 1 Comment 

Sorry, but I flailed for the first couple minutes of this webinar because I am a moron. Wasn’t showing my screen.

Please see a few notes from today’s training underneath the video.


1) So far more than 50 of you have replicated this technique. Some of you have shared your successes with me. Thank you, and please keep them coming. One way to share your success stories is to comment on this blog article (below). Thank you!

2) After sending your email blast, you can get an idea as to who is viewing it… in real time. On the right hand nav bar, scroll down until you see “Email Blast Report”. When you drill down into that area of Surefire, you’ll see who opened and viewed the email. Please know – this is not going to be 100% accurate… I can explain why in another blog post sometime. My point here is that if you decide to “call behind” your email campaign, you might want to prioritize the readers who you know interacted with the email.

3) Caleb’s success – and yours – is directly tied to the trust level you’ve instilled with your database over your career. If you’re a novice database marketer, that’s okay, but there’s no better time to raise your game than TODAY. Get your database cleaned up. Let us help you get it uploaded into Surefire. Let’s get fired up and start implementing right now. Who’s in?????

Thanks again to Caleb LeGrand for letting me share his success.
Thanks to Toni Flory for being my guinea pig for today’s training.
Thanks to all of you – our clients – for making this possible.

Reservoir Doggin' It at Mortgage Revolution

October 21, 2010 by · 3 Comments 

If you’ve been paying attention to guys like Frank & Brian, Dustin Hughes, etc… you know that we’re at the front edge of a Video Revolution.  I for one consider myself a 2 on a scale of 10 at using video for marketing purposes.

At Mortgage Revolution New York this past weekend, attendees got to hang out and learn from some of the best and brightest in the industry.  To get an idea of what you missed if you weren’t there, enjoy the video below.

These guys are right.  Just take out the video camera and start shooting something… anything.  Get that forward momentum working for you.  Forget about the tomato being thrown at you.  Try to set aside your inhibitions.  Be interesting.  Above all else – find a buddy that’s in it with you.  I’m stoked to raise my video marketing game.

Avoiding "Phishing" Email Scams

September 28, 2010 by · Leave a Comment 

In today’s electronic age, much of our sensitive data is hosted online.  Identity thieves and scammers are getting better at “phishing” for information.  This morning, I received a convincing-looking phishing email.  I used the opportunity to record a 2-minute video I hope you find useful in avoiding these scams.

Did You Know Top of Mind's Surefire System Has a Free Single Property Website Solution?

July 21, 2010 by · 1 Comment 

We’ve been running pretty hard here at Top of Mind the past couple of years.  Unfortunately, we haven’t been doing a great job letting our clients know about all the new whiz-bang we’ve been working so hard to build.  Incidentally, as I wrote in my last article, we’re working on fixing that little issue.

In the meantime, here’s a quick video from David Orsini illustrating how to use our new Lenderama Mortgage Website Platform (which is 100% FREE for all Surefire clients) to build a nice, clean and easy “single property website” in less than 10 minutes.  If you are a Surefire client and you’d like to be able to do this, your first step is to fill out this form.  More of these videos – and some big time innovations – are on the way so stay tuned!

When You Think You're a Dead Duck

April 23, 2010 by · Leave a Comment 

Never give up.  There’s always an answer.  Happy Friday.


Desperately Seeking Leadership? You Might Find It In the Strangest of Places.

January 23, 2010 by · Leave a Comment 

Mortgage Revolution was fabulous. Perfectly imperfect. Real. Genuine. A Game Changer.

By now, I figured I’d have written 10 blog articles about the experience. But our Facebook Fan Page pretty much sums it all up.

Above all, what I think what we found at Mortgage Revolution was our voice. Now, when our industry comes under attack, we have an army at the ready. I thought I was finished blogging for the day… until I stumbled upon this video. Pure class. I think our Conan O’Brien is going to come from the Mortgage Revolution. Better yet, we’ll have hundreds of them around the country.

This industry is far from dead.

David Kuiper Invites You To Mortgage Revolution

December 4, 2009 by · Leave a Comment 

I love this video by David Kuiper, one of the many killer speakers you’ll see at Mortgage Revolution. Short, sweet, and to the point. Have a great weekend.

NAMB HUD Webinar Replay

December 2, 2009 by · Leave a Comment 

Here’s a video replay of today’s NAMB Webinar.  We had some unfortunate technical difficulties, but overall I think the content is excellent and hope it helps answer some of your questions about the new GFE & RESPA guidelines coming down the pike.  We’re planning on recording another follow up session in the next few days to answer even more of your questions.

How To Pipe Linked In Network Updates Into Google Reader

November 17, 2009 by · Leave a Comment 

Short and sweet.  Here’s a 3-minute video I created that shows how you can bring Linked In Network Updates into your Google Reader.  Below the video, I’ve provided a few other helpful articles about Google Reader, just in case you aren’t on board yet.  Sorry for the poor video quality when you maximize – still can’t seem to get this right!

Related Articles:

Mark Madsen:  How to Read 50 Articles in an Hour (Google Reader Intro)

Brian Brady:  Recorded Webinar on How Brian Brady Uses Linked In (Brilliant)

Mark Green:  Meeting Realtors the Google Reader Way

Mark Green:  Google Reader vs. Twitter Lists Discussion

Mortgage Revolution Video Overview

November 10, 2009 by · Leave a Comment 

We’re officially 60 days out from Mortgage Revolution and there’s a lot of buzz surrounding the event.  Here’s a quick video I recorded if you’d like to learn more about who’s going to be there and what we’ll be sharing in Atlanta from Jan 10th thru 12th.  I hope to see you there!

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