Top of Mind Networks

NAMB Webinar – The Future of YSP and Originator Compensation – Tuesday @ 3pm EST

October 23, 2009 by · 1 Comment 

During our State of the Union Webinar on Oct. 1st, we received hundreds of questions about the future of YSP.  Please join us on Tuesday @ 3pm EST, 12noon PST for a live Webinar dedicated to answering your questions on that topic.

Register Now

Your Panelists:

Jim Pair, Current President of NAMB
Roy DeLoach, Chief Executive Officer of NAMB
Denise Leonard, Executive Director of Massachusetts Mortgage Assoc.
Yours truly and Mark Madsen will moderate the discussion on the call and on the web.

Critical Note:  Response to our State of the Union was overwhelming and not everyone could participate online.  Please read below for critical details on how we’ll accommodate EVERYONE for this webinar:

1)  The webinar room can hold 1,000 attendees – and it’s the first 1,000 who log into the live session (not the first 1,000 who register).
2)  If you do not get onto the web portion – you can still call in and participate on the live conference call.
3)  We will once again have a live backnoise/chat room and will moderate your comments and questions.  This will be a very interactive webinar.  Please be sure to send us your questions when registering for the webinar.

My Priceline "System" for Saving Big Bucks on Hotel Rooms

October 8, 2009 by · Leave a Comment 

I recorded a 6 1/2 minute video today for my friends at Bloodhound Blog and figured I’d share with Top of Mind Blog readers too.  Seriously, I’ve saved thousands of dollars on hotel rooms by doing a little bit of homework using Priceline.  Next time you head out of town, give it a shot and let me know if you score!

Social Media Revealed

August 28, 2009 by · Leave a Comment 

This is an awesome video someone shared with me over at Broker Outpost. If you don’t have a good website, a LinkedIn profile, a Facebook page, or a blog; YOU NEED TO WATCH THIS VIDEO. I am obviously a big proponent of social media and the statistics shared in this video even shocked me. Enjoy!

How to Make a Killer Video

August 23, 2009 by · Leave a Comment 

Learn how easy and inexpensive it can be to make Videos and start getting calls from sites like YouTube!

Replay: Mortgage Blogging – What's In It For Me?

July 27, 2009 by · Leave a Comment 

If you’re on the fence about mortgage blogging, the following video will help answer the question:  What’s In It For Me?  We focused on “Googleability”.  In other words:

1)  Are you being found online?  Trust me, your referral sources and prospects are checking you out via Google before they decide to do business with you.

2)  What mortgage related search terms are people researching online?  This introduces the concept of search engine optimization – but we keep it very simple.

This free class is sponsored by NAMB.  Are you a NAMB member?  If so, thank you.  If not, please join today.  We all need to support our industry and it begins with your trade organization.  Thanks to my good buddy Mark Madsen for his energy and selflessness.  We hope you enjoy the class:

Meeting Realtors the Google Reader Way

July 2, 2009 by · Leave a Comment 

I stayed a little late after work to record a quick video I hope you’ll enjoy.  By the way, I used Camtasia Studio 6 to record my screen motions along with the Microsoft Life Cam to record the voiceover.  It was pretty easy.

Until recently, we used Viddler to embed the videos into our blog, but like most “free” sites, there’s a catch:  advertising begins to be integrated once your videos reach a certain point of popularity.  Therefore, David moved our videos over to a service called Screencast.  Not sure what it costs, I’ll let David answer that in the comments.

Hollaback if you dig the video.  Oh, and if you think it sucks, go ahead and hollaback anyways.  I can take the heat!

Mortgage Revolution Video

May 31, 2009 by · Leave a Comment 

As I write this post, there’s a grass roots movement taking place in the mortgage industry. The 2009 Super Bowl of all things mortgage is quietly under construction.  It’s a revolution and in fact, it’s ”The Mortgage Revolution”.  A group of 14, incited to action by the vision of Mark Green, diverse, able, motivated, desirous of change and just inquisitive enough to ask each other the quintessential question of the season:  “Can mortgage professionals take their industry back?”.

Well, we intend to find out the answer from Nov. 9 through 11 at the Galleria Centre in Atlanta, Georgia.  The website will go live this coming week but in the meantime… enjoy the video glimpse to whet the appetite:

Interested? Want to help the cause and take up your modern day arms to fight back? Please visit Chris Brown’s Recruitment office to type in your John Hancock.

Video: Just Do It!

May 26, 2009 by · Leave a Comment 

camcorderStatistics show that Americans will spend 4 hours watching television, 3 hours listening to the radio and 14 minutes reading magazines. Hmmm and you were wondering why you were getting such a low open rate on your emails to your database? Facts are facts and here’s another one for you…

The Online Publishers Association published a report on consumer behavior and video advertising. They stated that out of 80% of viewers who watched an online video ad, over half took some type of action.

And then, of course, there’s the YouTube phenomenon, which I know you don’t need me quoting statistics for you to trust, that YouTube proves, video is the way to go!!

But gosh, where does a Mortgage Professional begin? How does one dip their toe into the icy cold water, so to speak, when it comes to implementing video into one’s marketing strategies?

Start simply! And most importantly, forget about trying to be perfect!

webcamNo doubt about it, the majority of folks like to watch, rather than read! Plus, video can save you thousands of marketing dollars and can have a much farther outreach than any postcard mailing or email blast can ever have!

The fun comes in when one starts to consider the endless creative avenues a Mortgage Professional can travel down when using video as a marketing medium.

Here are just a few ideas from video-leveraging-newbies, using varying levels of video technology to reach out to their target audiences:

Database Biz-Dig

Remind your past customers why they did business with you in the first place and why they should refer their friends and family to you now. Sharing how you’ve been able to help your clients in the current market shows you’re still in it to win it, that you’re a reputable, knowledgeable advisor and that you’re still doing what’s right for your borrowers. My client, Jimmy Sgambelluri out of Newport News, VA uses a simple, but direct approach, no fluff, just a webcam perched on his laptop and his “tell it like it is” demeanor…

Meet-n-Greet Wow Factor

Pre-record a quick vid to further solidify your newly formed relationship with your borrowers. After your initial phone conversation, send them a greeting that shows who you are, be transparent, be YOU! Here’s just one example from a client of mine, Joe Gonzalez out of Allentown, PA. He’s using Think Big Work Small’s platform to create a few special effects…

Train to Gain Leads

Take a topic that you know your target audience struggles with, needs assistance on, needs to know for their own good, etc., and put a short training video together to pique interest and spur further inquiries. Here’s one of a series of ten training vids that I developed with the help of a professional, (Brandon Hamilton), green screen, hot lights, the works…

Whichever what you slice it, video advertising, vlogging & vmailing is the marketing wave to catch. There is absolutely no need to take a “Jaws” size wave right out of the gates. C’mon, it’s not like every Mortgage Pro out there is “hanging ten.” It’s like everything else, only a few, only the brave, only the adventurous will take the plunge and those are the few that will continue to grow their business, that everbody else will dub, “lucky.” So, in the words of Clint Eastwood, “You’ve got to ask yourself one question: ‘Do I feel lucky?’ Well, do ya punk?”

Overcoming Objections – A New Column with Scott Evans

April 27, 2009 by · Leave a Comment 

Our core vision for the Top of Mind Blog is to create a platform for our industry’s finest originators to share execution strategies and success stories.  In that spirit, I’m honored to announce that Scott Evans with Family Mortgage of Georgia has volunteered to write a column focusing exclusively on Overcoming Objections.

Scott EvansI’ve known Scott for five years, and he’s as hardworking and ethical a mortgage professional as I’ve ever met.  What I love most about Scott is how he’s fueled his success exclusively through the facilitation of repeat and referral business.

Scott’s a modest guy, and I know he’d be embarrassed if I shared publicly how many files he’s closed over the past 120 days.  But suffice it to say that he’s one of Georgia’s Top Producers every year, and his success is no accident.

Would you please join me in welcoming Scott Evans to the Top of Mind Blog?  His first installment of “Overcoming Objections” will be coming later today.

Mortgage Blogging 101 – Webinar Replay

April 13, 2009 by · Leave a Comment 

Thanks again to Mark Madsen and Dan Green for sharing their blogging expertise with us.  These guys are at the top of their game.  During this one-hour webinar, Mark and Dan explain why blogging is such a powerful way to:

  1. Enhance your credibility in the eyes of clients and referral sources
  2. Become more “Google-able”
  3. Complement your existing marketing efforts

Be sure to also read this article for a comprehensive Q & A session with Mark Madsen.

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