Top of Mind Networks

How to Blow Up Your Phones Today Using Surefire

August 11, 2011 by · 1 Comment 

Sorry, but I flailed for the first couple minutes of this webinar because I am a moron. Wasn’t showing my screen.

Please see a few notes from today’s training underneath the video.


1) So far more than 50 of you have replicated this technique. Some of you have shared your successes with me. Thank you, and please keep them coming. One way to share your success stories is to comment on this blog article (below). Thank you!

2) After sending your email blast, you can get an idea as to who is viewing it… in real time. On the right hand nav bar, scroll down until you see “Email Blast Report”. When you drill down into that area of Surefire, you’ll see who opened and viewed the email. Please know – this is not going to be 100% accurate… I can explain why in another blog post sometime. My point here is that if you decide to “call behind” your email campaign, you might want to prioritize the readers who you know interacted with the email.

3) Caleb’s success – and yours – is directly tied to the trust level you’ve instilled with your database over your career. If you’re a novice database marketer, that’s okay, but there’s no better time to raise your game than TODAY. Get your database cleaned up. Let us help you get it uploaded into Surefire. Let’s get fired up and start implementing right now. Who’s in?????

Thanks again to Caleb LeGrand for letting me share his success.
Thanks to Toni Flory for being my guinea pig for today’s training.
Thanks to all of you – our clients – for making this possible.

Live Tutorial – How To Build Free Single Property Websites

February 8, 2011 by · 2 Comments 

Tutorial Below:

This 6-minute tutorial walks you through how to build a nice, clean Single Property Website using our Lenderama Website Platform.  Please turn your speakers up to full volume – sorry for the poor audio quality:

Note:  We had some technical difficulties during our live webinar and I think this 6 minute video David recorded will be more useful than the 45 minute webinar we conducted last week.  The audio is not particularly great though and we do apologize – and will be re-recording the video when…

Note #2:  … we launch the new platform in May 2011.  Our new platform is going to make the process even easier – plus we’ll be adding a bunch of social media and syndication tools. 

Note #3:  You must have a Lenderama website (free upgrade available to all Top of Mind “Surefire” clients) in order to build Single Property Websites.  If you do not have a Lenderama website, you can register for yours here:

Innovation Alert – Top of Mind Introduces its New Realtor Presentation Books

January 20, 2011 by · 2 Comments 

This is an encore performance of our incredibly popular webinar featuring your newest Top of Mind Innovation.

Date:  Monday, January 31st
Time:  3pm EST, 2pm CST, 12 noon PST

Register Now

During this 45-minute training, Mark Green will teach you:

1)  How the ‘Real Estate Battlefield” has changed over the past five years – and what you can do to help your Realtor partners win.

2)  How to differentiate yourself using Surefire and your new Realtor Presentation Books.

3)  What Top of Mind has cooking and how it will change the game for you in early 2011.

Mortgage Blogging 101 Presentation From MRev SF

May 12, 2010 by · Leave a Comment 

I just got back from Mortgage Revolution SF, where Naomi Trower and I gave a presentation on Social Media and Blogging Basics.

Since Top of Mind Networks and I are in the process of building a comprehensive Mortgage Blogging Tutorial Page on, I thought I’d share the Slide Show from MRev.

We’ll actually breeze through a few of these key points in tomorrow’s weekly Mortgage Blogging webinar.

Mortgage Blog Content Project – Webinar Tues, May 4

April 29, 2010 by · 3 Comments 

We launched a little mortgage content project about 6 weeks ago for the purpose of helping busy loan officers work together on developing a solid foundation of core information to populate into new blogs.

Basically, everyone submitted a few articles to the cause, and we did the heavy lifting of organizing and editing.

I sincerely want to thank everyone for your participation, as well as patience as we’ve worked on completing the project.

Well, we’re finally done, and it’s time to start giving everyone their new sites.

As these sites start to go live, we’ll update this post with some links and examples.


Game Plan:

1. All Mortgage Blogs will be assigned and populated over the next week by Mark Madsen and Top of Mind.

2. You’ll be receiving your login information via email, which will take you to a site.

3. Separate instructions for getting started with links to our basic tutorials within this site will be emailed by Monday. More tutorials to follow as this project progresses.

>> Mortgage Blogging 101 Tutorials Page

4. Our first intro Webinar will be Tuesday, May 4 @ 3:30 EST –

5. After the webinar, you’ll be given instructions on how to change your URL address from to your own unique domain.


Overview Of Webinar:

We actually have several similar webinars scheduled throughout May and June which will be dedicated to teaching new Mortgage Bloggers all of the essential skills needed to effectively run a successful blog.

This Tuesday we will focus on some of the most basic tasks of getting started on a WordPress blog.

>> Mortgage Blogging 101 Tutorials Page

Other basic topics that will be covered during Tuesday courses will include:

  1. Getting a Gravatar account
  2. Logging in to WordPress
  3. Navigating the WordPress Dashboard
  4. First steps in setting up a new blog
  5. Page vs Post
  6. Categories vs Tags
  7. HTML and Visual Editor
  8. Designing a content schedule
  9. Understanding the architecture of a blog
  10. Important components of a Mortgage Blog

There is no cost, and we’re not trying to create a database marketing list.

Holding group webinars is simply the most efficient way of putting several hundred new mortgage bloggers online in the shortest amount of time.


Webinar Info:


Time:  3:30 Eastern Standard Time

Day:  Tuesday, May 4

Duration:  30 min of focused content, and then 90 minutes of Q&A

Background Info On Mortgage Blog ProjectCLICK HERE

Surefire 2.0 Live Training – Weekdays at 4pm EST 1pm PST

April 15, 2010 by · Leave a Comment 

Surefire 2 dot 0 Logo

We’re very excited to have officially released the Early Adopter version of our new Surefire 2.0 interface.  We know this transition is going to be easier on some folks than others and we are here to help!  Here’s the action plan:

1)  Every day at 4pm EST, 1pm PSTwe’ll be holding a live Surefire 2.0 Training and Troubleshooting Session.  Instead of making everyone jump through hoops with GoToWebinar registration pages for every session, we’re going to post the Webinar Training link right here on the Top of Mind Blog each day 15 minutes before the training begins.

CRITICAL NOTE:  We’ll be limited to 200 attendees on these training calls.

CRITICAL NOTE #2:  To Participate, Please Go To the Top of Mind Blog at 4pm EST and follow the instructions

If we find that more than 200 people are trying to attend our Training Sessions, we’ll make adjustments accordingly.

2)  We’ve added a link to the old Surefire client login for those of you who would like to gradually move toward the new system.

3)  We want to hear from you with any bugs or improvements you need to see.  The best way to address them is by emailing Sherwood Lawrence at slawrence at topofmind dot com or calling the office at 404-943-9910 x117.

Thank you for the positive – and even the not-so-positive feedback!

We are working around the clock and will be making constant improvements.

Be Where The Buyers Are – Write On High Traffic Real Estate Blogs

January 5, 2010 by · 3 Comments 

Diver-in-Middle-of-School-of-Fish-Bali-Indonesia-Photographic-Print-C13481597.jpegMost borrowers starting their home buying related research online generally end up landing on a real estate agent’s top ranking blog or web site.

If you’re in the purchase business game, it makes perfect sense to partner with agents that have high traffic sites which attract your target audience (Buyers).

My Las Vegas mortgage relationship-based business model had a slight set back in 2007 when the local market took a small turn for the worse.

Basically, all of my loyal agents ended up having to find new jobs, and the equity in my past clients’ properties disappeared.

While struggling to research new options, I realized that one of my close friends and Las Vegas agents was actually thriving as a result of his online presence.

Since we had already been working together on his sites for a couple of years, I decided to put all of my eggs in the online basket and go where the buyers were…. The Internet.

Over the course of several years, we chased shiny objects, built a real estate social network, launched some niche FHA and Property Management blogs and scraped our knees along the way.

However, the one thing we could always count on was that thousands of potential buyers were finding us in the search engines every month.

In our online evolution, we realized that the key to our success was getting found in the search engines at the precise moment our target audience was ready to make a buying decision.

In order to maintain those high traffic search rankings we have to invest several hours writing content and building links.

The Result

Thousands of unique visitors a month searching for homes and reading about the mortgage or real estate process on our blogs.

How Does That Traffic Convert?

Well, it depends on how soon these buyers need to close on a property.  Our typical sales cycle is about 4-8 months from the time someone lands on a real estate blog and then closes on a property.

Either way, the agents are busy closing transactions every month that are 100% generated from web traffic.

Keep in mind, these buyers aren’t typical Internet leads that get duped into filling out an online web form which generates hundreds of solicitation calls.

Instead, the people contacting us as a result of finding us online and reading our blogs are more informed and feel a sense of trust.

In essence, by providing valuable educational content on your agent’s site, potential buyers build a relationship with you before they’ve even made that initial phone call.

Main Point:

If you’re in the purchase money game, then the most efficient use of your time online is to contribute some mortgage related content to a local high traffic real estate blog.

Benefit To Contributing Loan Officer:

Get in front of the agent and their clients on a regular basis.

Benefit To Real Estate Agent:

Targeted content, and a lot of it, will attract buyers online that are in their final stages of making a decision to move forward with a home purchase.

Content, Traffic and Links are the three things that a social media savvy agent care more about than anything else.

Benefit To Client:

Education and empowerment.  You may say that you’ve got great service and you’re a consumer advocate, but borrowers expect us to earn their trust and respect these days.


I have the replay of a 60 minute webinar / interview about this strategy posted here:

Partnering With Social Media Savvy Agents Online

This isn’t a secret system with some hidden agenda we’re selling.  The reality is that very few originators will actually follow through with this.

The few that do will make powerful online networking partners.

As my friend Eric Blackwell says: Search Engine Marketing is a team sport.

Either way, it’s gonna take a strong army of mortgage professionals working together for a common goal if we want to bring some honor back to our industry in 2010.

NAMB West Presentation Follow Up – Partnering With Social Media Savvy Agents

December 30, 2009 by · Leave a Comment 

I had the honor of representing mortgage bloggers at the recent NAMBWest Conference in Las Vegas a few weeks ago in front of 200 or so mortgage brokers with my friend Jason Berman.

Unfortunately, Mark Green wasn’t able to make the trip to Vegas and share the stage with us due to an injury he sustained trying to rescue a cat from a tree.

Sorry bro, you were missed.

Either way, since our presentation was split between partnering with real estate bloggers and using the best Twitter applications, the 90 minutes was obviously not nearly enough time to cover the basics and address all of the questions.

However, as promised, I’ve embedded the updated slides in this post and have scheduled a follow-up webinar for us to go into more detail.  We’ll also allow for plenty of time to answer all questions, as well as stir it up a little in the Top of Mind Live Chat.

Actually, we’ve split the NAMB West content up into three separate webinars over the next few weeks so that we can really give these topics some justice.

Webinar 1:  Tuesday, Jan 5 Partnering With Social Media Savvy Agents Online

I’ve invited my Las Vegas real estate web partner to join me in this call so that he can help add some perspective and answer questions from an agent’s point of view.

Webinar 2:  Wednesday, Jan 67 Strategies For Stalking Agents Online

Whether you understand social media or not, I’ll show you the best web tools to use for the purpose of getting in front of your target audience, meeting the right agents that are actually making a living from their web presence and approaching the new relationship from a different angle that actually works.

NAMB Webinar – The Future of YSP and Originator Compensation – Tuesday @ 3pm EST

October 23, 2009 by · 1 Comment 

During our State of the Union Webinar on Oct. 1st, we received hundreds of questions about the future of YSP.  Please join us on Tuesday @ 3pm EST, 12noon PST for a live Webinar dedicated to answering your questions on that topic.

Register Now

Your Panelists:

Jim Pair, Current President of NAMB
Roy DeLoach, Chief Executive Officer of NAMB
Denise Leonard, Executive Director of Massachusetts Mortgage Assoc.
Yours truly and Mark Madsen will moderate the discussion on the call and on the web.

Critical Note:  Response to our State of the Union was overwhelming and not everyone could participate online.  Please read below for critical details on how we’ll accommodate EVERYONE for this webinar:

1)  The webinar room can hold 1,000 attendees – and it’s the first 1,000 who log into the live session (not the first 1,000 who register).
2)  If you do not get onto the web portion – you can still call in and participate on the live conference call.
3)  We will once again have a live backnoise/chat room and will moderate your comments and questions.  This will be a very interactive webinar.  Please be sure to send us your questions when registering for the webinar.

Emergency "State of the Union" Interview with NAMB President Jim Pair

September 24, 2009 by · Leave a Comment 

 Do any of these issues resonate with you?

Jim Pair

Jim Pair

  1. YSP is going away come January 2010 – or isn’t it?

  2. FHA lending will become more accessible for third party originators – or won’t it?

  3. Congress is seriously considering an 18-month moratorium on HVCC – or aren’t they?

Our industry is facing huge challenges and NAMB President Jim Pair wants to hear from YOU – so YOU can be heard on Capitol Hill.   I am honored to host a live State of the Union interview with  Jim Pair this Thursday October 1st at 12pm EST, 9am PST.


Please send us your questions when registering for the webinar.  We’ll try to answer each and every one of them, if not during our live session, with a personal email response afterward.



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