Top of Mind Networks

FHA Madness

August 8, 2010 by · Leave a Comment

The FHA recently proposed reducing the UFMIP while increasing the annual premium that is paid monthly. Their stated intention is to bolster their insurance reserve fund. Um, not so fast…. Before even running the numbers, cutting the upfront MIP which is arguably when they need the money the most, wouldn’t seem to make sense. So when […]

Home Value Update – 4th Quarter 2009

March 28, 2010 by · Leave a Comment

If all we did was listen to the news, our picture or perception of the housing market would be pretty grim. In fact, most people do perceive it that way. Yet viewing housing over the longer term tells a different story, especially if we measure the performance of housing against a few other popular benchmarks. […]

Rate Quote Reality

August 2, 2009 by · Leave a Comment

No one in our industry slogging it out in the trenches everyday needs to be told that properly educating our prospects is both the most important thing we need to do while often also one of the more difficult tasks to boot. It’s amazing, though not entirely surprising given the history of misleading advertising that we’re […]

Inflation or Fire Drill

June 8, 2009 by · Leave a Comment

We’ve just witnessed either a massive, pre-emptive, wholesale sentiment shift in the bond and MBS markets or one heck of a dress rehearsal. Like the old EF Hutton commercial, when Bill Gross speaks, the markets listen. To those that missed this, Bill really detonated the destruction by suggesting that the US of A could lose its AAA debt […]

Mortgage Revolution Video

May 31, 2009 by · Leave a Comment

As I write this post, there’s a grass roots movement taking place in the mortgage industry. The 2009 Super Bowl of all things mortgage is quietly under construction.  It’s a revolution and in fact, it’s ”The Mortgage Revolution”.  A group of 14, incited to action by the vision of Mark Green, diverse, able, motivated, desirous of change and just inquisitive enough to ask each […]

Viral Mortgage Marketing, Stupid Human Tricks and Guinea Pigs

May 10, 2009 by · Leave a Comment

As my old Latin teacher Dr. Margro used to say, “what the H.E. double toothpicks do those have in common?” And my customary refrain to any question he ever asked of me ”I don’t know” was the non-answer. After all, I was just a punk freshman in a class full of seniors way smarter and much more ambitious than me. […]

If You're Not a Resource, You're Just Another Salesperson…

March 21, 2009 by · Leave a Comment

Words to live by spoken by my great friend Frank I. in a “real life” commercial for the Wall St. Journal. Though I love music, I used to listen to AM radio on my way into the office each morning to catch the business news on 1010 WINS. I almost drove off the road the first […]

Stay Ahead of the Curve

March 15, 2009 by · Leave a Comment

Real estate has always been a cyclical market. In extreme cases, we can range from euphoria to dispair. It’s easy for many to get caught up in all this as fear is clearly contagious. Yet, it also works both ways for the terror of missing out is as compelling a reason to jump in as is the hysteria that makes us want to get […]

"The Sky is Falling"

February 4, 2009 by · Leave a Comment

I’ve added quotation marks here as this is the type of headline we see or hear all too often these days. While there’s certainly no doubt the markets in many areas have major problems right now, broad generalizations in the media leave little if any room for the public to understand the distinctions that really […]