Top of Mind Networks

How to Blow Up Your Phones Today Using Surefire

August 11, 2011 by · 1 Comment

Sorry, but I flailed for the first couple minutes of this webinar because I am a moron. Wasn’t showing my screen. Please see a few notes from today’s training underneath the video. Notes: 1) So far more than 50 of you have replicated this technique. Some of you have shared your successes with me. Thank […]

Building an Email Marketing List

December 14, 2009 by · Leave a Comment

Image by via CrunchBase As old school as it might sound, there are few things more important to an Internet marketer than a good email list. Email is still a powerful way into consumers’ wallets. What makes email marketing so important and how do you build the list? The Importance of Email Marketing The […]

What's Your Take on Email Frequency?

October 22, 2009 by · Leave a Comment

Email is cheap, right?† Email is also easy.† Cheap and easy.† When something is cheap and easy, it’s easily duplicated.† Rinse and repeat this cycle a few billion times a day and you end up with a CRM nightmare… Clutter Clutter is every marketer’s primary opponent.† Our challenge is to reach that reader with the […]

Is Drip Email Marketing the New Spam?

July 28, 2009 by · Leave a Comment

I recently learned from a couple of really smart guys about a concept called the hype cycle.† Itís actually a cool visual meant to illustrate the adoption rates of various technological advances. That got me to thinking about email marketing as a component of a mortgage CRM system.† Sure, most of us are comfortable communicating […]