Top of Mind Networks

Home Value Update – 4th Quarter 2009

March 28, 2010 by · Leave a Comment

If all we did was listen to the news, our picture or perception of the housing market would be pretty grim. In fact, most people do perceive it that way. Yet viewing housing over the longer term tells a different story, especially if we measure the performance of housing against a few other popular benchmarks. […]

Rate Quote Reality

August 2, 2009 by · Leave a Comment

No one in our industry slogging it out in the trenches everyday needs to be told that properly educating our prospects is both the most important thing we need to do while often also one of the more difficult tasks to boot. It’s amazing, though not entirely surprising given the history of misleading advertising that we’re […]

Inflation or Fire Drill

June 8, 2009 by · Leave a Comment

We’ve just witnessed either a massive, pre-emptive, wholesale sentiment shift in the bond and MBS markets or one heck of a dress rehearsal. Like the old EF Hutton commercial, when Bill Gross speaks, the markets listen. To those that missed this, Bill really detonated the destruction by suggesting that the US of A could lose its AAA debt […]

Viral Mortgage Marketing, Stupid Human Tricks and Guinea Pigs

May 10, 2009 by · Leave a Comment

As my old Latin teacher Dr. Margro used to say, “what the H.E. double toothpicks do those have in common?” And my customary refrain to any question he ever asked of me ”I don’t know” was the non-answer. After all, I was just a punk freshman in a class full of seniors way smarter and much more ambitious than me. […]