Top of Mind Networks

What the heck is really working to get loans?

May 21, 2009 by · Leave a Comment

Let’s face it. No loan officer wants leads. What the heck is a lead anyway? Someone who might do business with you IF they are qualified and can do 3 jumping jacks and jump over a broom? See the video here What we really want are closed loans! Everyone is asking what is working in […]

If you build it…they will come

April 16, 2009 by · Leave a Comment

Of the numerous seminars I have given on managing a database and database marketing, I am still amazed at how few mortgage professionals truly profit from it. I think it is partially because database marketing is misunderstood, but mainly I think it is because few people ever truly establish a database that amounts to much […]