Top of Mind Networks

Seth Godin on Lifetime Value

November 22, 2009 by · Leave a Comment

When the godfather of Permission Marketing speaks on lifetime value, there’s only one thing for an aspiring mortgage CRM blogger to do:  let the master do the talking. Embracing Lifetime Value If you walk into a company-owned cell phone store to sign up for a contract, what are you worth? Given the huge gross margins […]