Top of Mind Networks

Would You Ever Direct Mail Internet Leads?

October 26, 2009 by · Leave a Comment

Image via Wikipedia Any Internet lead provider will tell you calling immediately is important. However, if you go beyond running your marketing one lead at a time and look at the bigger picture you can find other opportunities. Internet leads have long been the pariah of marketing. Meanwhile, consumers continue to make the Web more […]

4 Simple Steps to Bring Old Leads Back to Life

July 8, 2009 by · Leave a Comment

Image via Wikipedia If you are like most sales people you get a little surge of adrenaline, your heart rate increases, and a bead of sweat forms on your forehead when a fresh new sales lead pops into your queue. It’s natural-anticipation of an easy deal becomes top of mind. Unfortunately, the statistics would tell […]

A Terrible, Horrible, No Good, Very Bad Day

June 11, 2009 by · Leave a Comment

I love systems. I love strategies. I love marketing and selling, but none of this will work on a terrible, horrible, no good, very bad day. And that my friend has more to do with how you react to circumstances, rather than the circumstances themselves. Zig Ziglar said that “attitude is everything” and he is […]

Is This Your Business Plan?

June 2, 2009 by · Leave a Comment

Is your business plan to go capture, maintain and increase business, or in today’s market has your thought process started to resemble this?   See no evil, hear no evil, speak no evil. In digging really deep with several colleagues about what was driving their business the common theme with everyone was simple.  It is the same […]

You Must Be This Tall to Ride This Ride…

May 18, 2009 by · Leave a Comment

If the mortgage business was an airplane ride, then we would all have to have our seat belts securely fastened, and our trays in an up right and locked position. The turbulence would probably be cause to land at the nearest air port, hopefully in one piece.  This market can have the ability to paralyze […]

A Motivational Touch-point Piece for your Realtors

May 5, 2009 by · Leave a Comment

I wrote an article titled, “Not a Peep from a Realtor” back in February on my Wanna Network blog, “Coaching Cliff Notes.” I still, two months later, have yet to see even one marketing piece from a single solitary Realtor, hit my doorstep, door knob or mail box! Absolutely amazing to me. No! My point […]

If you build it…they will come

April 16, 2009 by · Leave a Comment

Of the numerous seminars I have given on managing a database and database marketing, I am still amazed at how few mortgage professionals truly profit from it. I think it is partially because database marketing is misunderstood, but mainly I think it is because few people ever truly establish a database that amounts to much […]