Top of Mind Networks

Never. Ever. Let them walk away. Without a smile on their face. Here's why.

June 30, 2011 by · 1 Comment

Last night I went out to dinner with my family and I’d like to tell you about my experience.† No real need for granular details here, but at the root of my issue was my meal.† I ordered what’s known in Israel as a “schwarma” sandwich†for $16.† By the way, that link goes to a […]

Here's Where Surefire Succeeds Where Most Mortgage CRM Solutions Eventually Fail

March 28, 2011 by · 2 Comments

We’ve been exceptionally fortunate here at Top of Mind Networks. When the market crashed, we had two choices.† One possibility was to roll up into the fetal position and hope for the best.† Another was to channel everything we had into our Surefire System.† I’m proud we chose the latter.† But when we set out […]

Release 1 of Surefire 2.0 is live!

June 9, 2010 by · Leave a Comment

We are very pleased to announce that release 1 of Surefire 2.0 is now live. This will be the framework for all future releases. I have created a short demo video you can see below detailing all of the new functionality. But here are a few bullet points detailing the highlights in case you donít […]

So Wait – this stuff actually works?????

January 6, 2010 by · Leave a Comment

Ok, so I’ve been working on my goals for 2010 and have started implementing some of the easy, low hanging fruit. First off, per Mark Madsen’s suggestion I have upped my social networking presence. I think I answered one post on Zillow and 2 weeks ago a client popped up that told me he had […]

Seth Godin on Lifetime Value

November 22, 2009 by · Leave a Comment

When the godfather of Permission Marketing speaks on lifetime value, there’s only one thing for an aspiring mortgage CRM blogger to do: †let the master do the talking. Embracing Lifetime Value If you walk into a company-owned cell phone store to sign up for a contract, what are you worth? Given the huge gross margins […]

What's Your Take on Email Frequency?

October 22, 2009 by · Leave a Comment

Email is cheap, right?† Email is also easy.† Cheap and easy.† When something is cheap and easy, it’s easily duplicated.† Rinse and repeat this cycle a few billion times a day and you end up with a CRM nightmare… Clutter Clutter is every marketer’s primary opponent.† Our challenge is to reach that reader with the […]

When Mortgage CRM Doesn't Work

October 17, 2009 by · Leave a Comment

We at Top of Mind have been at the mortgage crm game for about 6 1/2 years, and while we’ve never conducted any formal research I’d like to talk candidly about when CRM doesn’t work: If you mistreat your clients in any way, shape or form. Yes, believe it or not, we’ve seen clients who […]

The Risk and Reward of Permission Marketing

August 19, 2009 by · Leave a Comment

As a devoted permission marketer, my heart’s always telling me to give as†much as I can to prospects and clients.† Our credo around here is to†”make it easy to say yes”.† Certainly this business philosophy has served us well over the years. However, permission marketing comes with challenges.† Namely, when you open up the floodgates […]

Mortgage CRM Lessons from a 5 Year Old

August 3, 2009 by · Leave a Comment

Warning, the word “poop” is used several times in this article so please stop here if you have issues with the word “poop” being used in a CRM capacity. So I had an absolutely wonderful Daddy-Amanda weekend. We took in a baseball game. We went to the park. We ate ice cream. And I learned […]

Why Survey Your Borrowers After Closing?

July 24, 2009 by · Leave a Comment

If you don’t survey your clients after every closing, the same thing has probably happened to you at some point. It’s critical to elicit feedback from your clients – whether positive or negative.

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