Top of Mind Networks

NAMB West Presentation Follow Up – Partnering With Social Media Savvy Agents

December 30, 2009 by · Leave a Comment

I had the honor of representing mortgage bloggers at the recent NAMBWest Conference in Las Vegas a few weeks ago in front of 200 or so mortgage brokers with my friend Jason Berman. Unfortunately, Mark Green wasn’t able to make the trip to Vegas and share the stage with us due to an injury he […]

Why Can't Your Clients Have Their Cake and Eat It Too?

November 25, 2009 by · Leave a Comment

Before I became a Mortgage CRM guy, I was just another borrower. †I remember distinctly a conversation I had with the loan officer I was using to finance a home in 2002. Like many consumers, I’d been screwed in the past by an unscrupulous mortgage professional. †Hey, unfortunately, it happens. I’d been referred to this […]

Fiend or Friend? 5 Tips for Proofreading Your Copy.

August 21, 2009 by · Leave a Comment

David Orsini and I got a good chuckle today when proofreading a letter we’d written for one of our clients. 1)† David proofed the letter 3x and brought it into my office. 2)† Our client proofed the letter and sent approval back†with the green light. 3)† I proofed the letter 3x and didn’t find any […]

Mortgage CRM Lessons from a 5 Year Old

August 3, 2009 by · Leave a Comment

Warning, the word “poop” is used several times in this article so please stop here if you have issues with the word “poop” being used in a CRM capacity. So I had an absolutely wonderful Daddy-Amanda weekend. We took in a baseball game. We went to the park. We ate ice cream. And I learned […]

Is Drip Email Marketing the New Spam?

July 28, 2009 by · Leave a Comment

I recently learned from a couple of really smart guys about a concept called the hype cycle.† Itís actually a cool visual meant to illustrate the adoption rates of various technological advances. That got me to thinking about email marketing as a component of a mortgage CRM system.† Sure, most of us are comfortable communicating […]

Top of Mind Announcement: We're Building a New Customer Acquisition Direct Mail Division

July 20, 2009 by · Leave a Comment

Happy Monday everyone. I read a recent thread on the Loan Tool Box forum that really disturbed me.† An Atlanta-based broker was looking for a firm specializing in direct mail marketing.† I actually replied to that thread to learn more about what this fellow wanted in his vendor.† This was about 6 months ago, I’m […]

Another Web 2.0 Strategy: Tweet Grid

July 9, 2009 by · Leave a Comment

How to use TweetGrid to search for prospects in real time!

Newspaper is a Dead Mortgage Marketing Vehicle

May 26, 2009 by · Leave a Comment

It literally hurts writing this article having worked at two fine newspapers during my career: †The†Miami Herald and Los Angeles Times. †Nonetheless, you need to know where to spend your time and marketing dollars as mortgage marketers. Tom Royce at The Real Estate Bloggers posted a revealing chart this morning (link below): 1 in 3 […]

How I'm Winning New Realtor Referrals

May 4, 2009 by · Leave a Comment

I love “refi booms” because I find this to be the best time to win Realtor Referrals away from other Loan Officers! I’ve been setting aside†2 hours every week to prospect for new Realtors and another 2 hours to meet with them!†† My goal is to establish 2 new relationships each week.† Now this is […]

I'm Ignoring My Future Business!

April 16, 2009 by · Leave a Comment

Last night I had a hard time staying asleep, I kept waking up and each time a different problem about a different mortgage I had in process would come to mind.† Have you ever had that experience?† It’s madding and annoying, and I consider it a symptom of being overly burdened or stressed. I’m trying […]

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