Top of Mind Networks

Why Can't Your Clients Have Their Cake and Eat It Too?

November 25, 2009 by · Leave a Comment

Before I became a Mortgage CRM guy, I was just another borrower.  I remember distinctly a conversation I had with the loan officer I was using to finance a home in 2002. Like many consumers, I’d been screwed in the past by an unscrupulous mortgage professional.  Hey, unfortunately, it happens. I’d been referred to this […]

Five Tips on How to Close Your Loans Faster

November 23, 2009 by · Leave a Comment

Want to Close Loans Quicker? In the new world of mortgage disclosures, HVCC and ridiculously overzealous underwriters, timeframes to close a loan have grown.  It is not uncommon to have a closing take 30 plus days.  But in the midst of all this, we have found some ways to make the process quicker and smoother […]

10 Voicemail Strategies that Get Sales Calls Returned

November 23, 2009 by · Leave a Comment

Image by Kim / Apps via Flickr What do 90% of your daily sales calls turn into? Voicemails. However, if I were to peek into your sales training routine I am guessing I would see a lot of weight being placed on perfecting conversations with customers face-to-face or on the phone. If you want to […]

Overcoming Objections with Scott Evans: Am I Saving Enough to Justify Refinancing?

May 28, 2009 by · Leave a Comment

I’ve been getting that question a lot lately, and I bet you have too! It’s certainly a very legitimate question. Interestingly, many customers are saving more (or less) than they realize for any number of reasons. For example: The escrows they are paying monthly may be inaccurate. You need to compare the principal and interest portion […]

Are You a Three Legged Stool?

May 22, 2009 by · Leave a Comment

So you want to have a stable full of great real estate agents referring you a steady flow of new business?  Before you go out and start herding all those horses into your barn you have to ask this question:  Why? The question isn’t what you think it may be, the question really is; why […]

Overcoming Objections – A New Column with Scott Evans

April 27, 2009 by · Leave a Comment

Our core vision for the Top of Mind Blog is to create a platform for our industry’s finest originators to share execution strategies and success stories.  In that spirit, I’m honored to announce that Scott Evans with Family Mortgage of Georgia has volunteered to write a column focusing exclusively on Overcoming Objections. I’ve known Scott […]