Top of Mind Networks

Building an Email Marketing List

December 14, 2009 by · Leave a Comment

Image by via CrunchBase As old school as it might sound, there are few things more important to an Internet marketer than a good email list. Email is still a powerful way into consumers’ wallets. What makes email marketing so important and how do you build the list? The Importance of Email Marketing The […]

Seth Godin on Lifetime Value

November 22, 2009 by · Leave a Comment

When the godfather of Permission Marketing speaks on lifetime value, there’s only one thing for an aspiring mortgage CRM blogger to do:  let the master do the talking. Embracing Lifetime Value If you walk into a company-owned cell phone store to sign up for a contract, what are you worth? Given the huge gross margins […]