Top of Mind Networks

When Mortgage CRM Doesn't Work

October 17, 2009 by · Leave a Comment

We at Top of Mind have been at the mortgage crm game for about 6 1/2 years, and while we’ve never conducted any formal research I’d like to talk candidly about when CRM doesn’t work: If you mistreat your clients in any way, shape or form. Yes, believe it or not, we’ve seen clients who […]

Top of Mind Announcement: We're Building a New Customer Acquisition Direct Mail Division

July 20, 2009 by · Leave a Comment

Happy Monday everyone. I read a recent thread on the Loan Tool Box forum that really disturbed me.  An Atlanta-based broker was looking for a firm specializing in direct mail marketing.  I actually replied to that thread to learn more about what this fellow wanted in his vendor.  This was about 6 months ago, I’m […]

Stop Wasting Money On Your Closing Gifts

May 14, 2009 by · Leave a Comment

On the surface, big expensive closing gifts seem like a great idea.  After all, what an exciting time it is to be closing on a client’s dream home.  Certainly, you’ve knocked ’em out with impeccable service.  All that’s left is the cherry on top. So you show up with a big basket of fine cheeses, wines, […]

A Quick Lesson In Google-Ability

April 1, 2009 by · Leave a Comment

About 15 minutes ago I posted an article at Bloodhound Blog.  It was an introspective look back at my former boss at MyPoints.com, Chaz Berman. Just for fun, I just did a Google Search for Chaz Berman.  And here’s the result (sorry for the poor reproduction quality).  My blog entry ranks #7 on Chaz Berman 15 minutes […]

What You'll Find Here

January 3, 2009 by · 3 Comments

Quick reads. Ideas. A focus on execution, not just idle talk. Strategies that have worked and how. Strategies that have failed (at least by my standards) and why. Special Top of Mind Promotions. Sales Tactics…   and a lot more.   I’d like to thank Dustin Dempsey for creating this blog for us.  He’s done […]